<aside> 📎 Project details

Company: GDevelop, a no-code platform to create video games (<10 employees).

Timeframe: 25 days of work, spread over 3 months, Jan-Mar 2022.

Type: Freelance, part-time, remote.

Team:

• The CEO, in the product management role
• Myself as an external designer
• Occasionally the CTO and a software engineer

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<aside> ⛰️ Context

Users of the app are mainly hobbyists and people in education.

The game editor is full of features, but with an accumulation of UX problems (the product started as an open-source project with only engineers and no design considerations).

The team wanted to reverse this trend, but didn’t know how.

They wanted the help of a designer to improve the experience.

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Home page before

Editor before

Editor before

<aside> 🏚️ Problem

“90% of visitors download the app and don’t publish games. How might we improve this?”

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<aside> 🪛 Solutions built

• A redesign of the home page
• A product tour to learn the basics
• Multiple small changes in the editor </aside>

Overview - How I approached the project

1. A large chunk of initial research to be able to decide on the strategy (FRAME to IDEATE)
2. A series of initiatives each tackling one part of the problem